Anything in world can only be as strong as its story. And believe it or not, everyone has a story to tell. Stories are phenomenal. They have the power to move us, shape us, and form our beliefs. A good one has a life of its own. A great one can change everything. And we are the stories we tell.
Storytelling is a labor of love. Every story must be continuously nurtured and evolved to the point where the biggest idea and the smallest detail fits together, telling the complete story of your unique brand. I craft stories based on values, emotion and subtle differences. Working this way, lets moments, messages, meanings and gestures weave into a powerful narrative, a person or a campaign. It’s the stuff that sets you apart, that makes you profound, empowered and empowering. It’s the stuff that makes the story yours.
I love telling stories. I always did. Carefully edited writing was always my key to touch readers mind by deeper, meaningful and unique point of view. Until I met a camera. And fell in love. Combining my two biggest passions for carefully crafted words and light, that uncovers emotions, I evolved into content strategist, editor, writer and photographer with almost eight years of diverse editorial experience across magazines, books, websites, social platforms and other digital content, specializing in food and restaurants. I help clients develop, produce, shoot and edit powerful visual stories. My intention is to create media that educates, engages, and inspires and reflects the true identity of who you truly are.
My experience ranges from working with advertising agencies, art directors, designers, food manufacturers, editors, small business and individuals to working freelance in all areas of advertising, web, print media, editorial for national and international magazines and cookbook publishing, and TVC (television commercials).
I help clients develop, produce, shoot and edit powerful visual stories.
My intention is to create media that educates, engages, inspires and reflects
the true identity of who you truly are.
Recipes and raw produce for magazines and cook-books
Restaurant interiors + exteriors
Chef + food producer portraits
Food in action
Farms + food production
Concept development, production + art direction from start to finish
Food + prop styling for advertising, packaging, publishing, editorial + TV commercials
Food consulting for advertising, PR, packaging, magazines + books
Assisting in sourcing ingredients
Recipe development + testing
Well-researched articles focused on food, farm and restaurant business for digital + print
Story-driven, high quality food content to fit your brand
Content for your print marketing materials
Press releases, media lists + pitching
E-newsletters + brochures
Social media content
The world is made of stories, not atoms.
– Muriel Rukeyser
Tastemakers is more than just a name; it’s a symbol of who we are. By ‘we’ I mean you + me. I focus on food industry and partnership with companies and agencies providing a range of food + lifestyle photography, brand strategy, comunication, naming and copywriting services for local and international brands, products and services on as-needed basis. Ongoing partnerships require manage brand standards and produce successful stories for direct marketing, interactive, print and broadcasting campaigns, brochures, collateral materials, internal communications, web content.